.png)
The Course Creator Show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
The Course Creator Show
Episode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase)
I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.
My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.
We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.
What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.
This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).
Grab Black Friday in a Box while it’s on SALE: https://gemmabonhamcarter.com/black-friday
What you'll learn:
- The exact 5-day deal structure that generated over $20K in sales
- How strategic upsells and order bumps added $4,100 to her revenue
- Why running ads to warm audiences only resulted in 13.4x return on ad spend
- The specific email timing strategy that worked (and what didn't)
- Her biggest mistakes and what she's doing differently in 2025
- The email subject lines that got the highest open rates during Black Friday week
- How she prepared her audience weeks in advance with a Black Friday catalog
- The backend technical issues you need to avoid when running daily deals
Resources Mentioned in this Episode:
- Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
- Stephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4
Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
- Connect on Social: https://www.instagram.com/gemma.bonhamcarter