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The Course Creator Show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
The Course Creator Show
Episode 230 | How to Win Black Friday 2025 [Interview with the Black Friday Summit hosts]
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.
They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.
Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.
I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.
We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.
If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.
What You'll Learn:
- Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush it
- The "January implementation" strategy that's changing the game for course creators in 2025
- How to prep for Black Friday without becoming a stressed-out mess by Thanksgiving
- Why shorter sales pages are the move right now (and when a Google Doc might actually be genius)
- The biggest myths about Black Friday that are keeping you from cashing in
- Real numbers and results from campaigns that generated six figures
- How service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)
- The exact timeline you need to prep without losing your mind
Resources Mentioned:
- Mara, Bekah, and Dolly’s Black Friday Summit (August 26-28): http://gemmabonhamcarter.com/blackfridaysummit
- Gemma’s Black Friday in a Box program: https://gemmabonhamcarter.com/blackfriday
- Mara: marakucirek.com
- Bekah: rebekahreadcreative.com
- Dolly: dollydelongphotography.com/
Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
- Connect on Social: https://www.instagram.com/gemma.bonhamcarter