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The Course Creator Show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
The Course Creator Show
Episode 228 | Solo Episodes vs Interviews: Why Your Podcast Strategy Might Be Backwards
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.
I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.
This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you.
I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential.
What You'll Learn:
- Why interview episodes might be sabotaging your sales (even if they feel easier)
- The advantages of solo episodes for building your personal brand and authority
- When interviews actually make sense for your business goals
- How to strategically mix both formats without losing focus
- The core principle you need to apply everywhere in your business, not just podcasting
- Specific questions to ask yourself to align your strategy with your actual goals
Your Next Steps:
- Watch my new AI workshop to learn how I built a custom set of AI Assistants to help me run my business: https://www.gemmabonhamcarter.com/aiworkshop
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
- Connect on Social: https://www.instagram.com/gemma.bonhamcarter