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The Course Creator Show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
The Course Creator Show
Episode 224 | The Biggest Copy Mistakes You're Making, with Anita Siek
You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?
Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.
In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)
We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.
We’re diving into:
- How she grew WordFetti from a side hustle to a full-blown business.
- Why most copywriting on websites (maybe yours too?) totally misses the mark.
- How to make your words actually move people — no fluff allowed.
- Whether copywriters should side-eye AI or embrace it.
- What’s working (and what’s NOT) in launches and sales pages right now.
- The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!
Ready to get inspired and seriously up your copy game? Let’s roll the tape.
Mentioned Resources:
- Anita’s Website: https://wordfettigroup.com
- Anita’s Instagram: https://instagram.com/anitasiek
Brandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B