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The Course Creator Show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
The Course Creator Show
Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney
In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.
We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.
Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape!
What You’ll Learn:
-The difference between brand identity and buyer identity
-What "Identity Marketing" really means and why it’s a game-changer
-How Veronica’s personal journey inspired her book
-Actionable steps to uncover your audience's identity
-How to adapt your marketing if you or your audience is evolving
Mentioned Resources:
-Veronica’s book, Identity Marketing: identitymarketingbook.com
-Follow Veronica on Social: instagram.com/vromney
Your Next Steps:
-Work with Me: https://www.gemmabonhamcarter.com/programs
-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
-Connect on Social: https://www.instagram.com/gemma.bonhamcarter